HLRS offers a free two-day course intended to equip students with a basic understanding of the entrepreneurial process, the generation of sustainable business models, and the respective managerial challenges.

Entrepreneurs sell not tangible products but rather the possibility or idea of these products. They socially construct the conditions for consumer acceptance. When Steve Jobs created the iPhone, he recognized that he could create and promote a product that consumers did not even realize they wanted. Entrepreneurs may use a range of different cues and tactics, including product-related arguments, information about their own background, emotionally charged narratives, and the use of positive language and rhetorical techniques.

This is what we develop in this course is to provide the tools to develop business models and test the waters using rhetoric techniques to favorably shape the perceptions of others.

The course will take place on March 5-6, 2020 by HLRS (High performance computing center, Stuttgart) and is taught in English. For further information please consult: https://www.hlrs.de/training/2020/HPC-TTTC/


Prof. Dr. Christian Hopp is a Professor in Technology Entrepreneurship at RWTH Aachen University. He published numerous works on disruptive innovation, business planning, and technology forecasting. He taught various courses on innovation management, technology entrepreneurship, and new venture management.

Isack Yeman graduated in Management and Economics from the University of Hohenheim. He is a Key Account Director at Bosch Power Tools and a co-founder and partner of Attentum Consulting, specializing in communication and rhetoric training, design thinking, agile leadership, and change-management. He is a certified business coach, business trainer and leadership management coach.


8:30 – 9:00 Registration
9:00 – 10:00 Introduction and Agenda Setting
10:00 – 13:00 New Venture Creation and Business Models
13:00 – 14:00 Lunch break
14:00 – 15:30 Building the Entrepreneurial Venture
16:00 – 17:30 Managing the Entrepreneurial Venture

9:00 – 13:00 Introduction to Rhetoric and Argumentation, Theory of Short Speeches
13:00 – 14:00 Lunch break
14:00 – 15:00 Individual Presentation Preparation
15:00 – 17:30 Academic Presentations with Interactive Group Feedback

The course is funded by the European Unions Horizon 2020 FET Proactive Programme, project EUROLAB4HPC2, grant agreement 800962.